How to Use Social Media Data for Marketing Strategy: Targeting the Right Audience, Creating a Post-Channel Strategy, Testing Content, Improving Data Quality, and Performing Competition Analysis

Social media data can help you create a great social media strategy. For instance, if your campaigns convert better on Snapchat, it could indicate that your content resonates better with the younger demographic; therefore, you can create similar content on Instagram targeting GenZ and millennials.

When analyzing the data of different channels, you should take note of the following:

  • The best-performing post and the exact performance on different social media sites
  • Number of posts for each social media platform
  • The engagement level of individual posts
  • Engagement level of each platform as a whole
  • Conversion rate.
  • Create templates

Create a marketing strategy using social media data.

Test Your Content 

A/B testing is one of the key steps in marketing and also works for social media. For instance, you may be unaware of how your audience will react to a post. In such an instance, you can test the content ideas to see if they perform well and on which platform.

 When testing content, measure the metric that aligns with your marketing goal. For instance, if you want to test the ability of the content to go viral, measure the virality rate. You can also try the performance of the same content between two different demographics.

Some of the metrics to keep track of when testing social media content are:

  • The number of followers added by the campaign
  • The reach of the different demographics
  • The amplification rate: the ratio of shares to the total number of followers
  • The conversion rate of the audience that sees the post
  • The scroll depth: how far a user scrolls on a page.

Improve the Quality of Data

When creating a marketing strategy, you must keep track of various metrics, such as sentiments towards your brands and the demographic sharing your content. You can respond better if you are relying on quality data. 

With Apple devices blocking user data tracking, finding data from other sources is necessary. Different social media platforms’ built-in data tracking tools can help marketers get better quality data for their marketing campaigns.

Perform Competition Analysis

Many social media sites allow brands to check what their competitors are doing. For instance, you can check the kind of content your competitors are posting, providing them with more Instagram likes. Are they publishing photos of their products or posting short videos?

 This can help you understand the preferences of your target audiences. You can then use the data for your new campaign or product. Remember also to check if your competitors are also working with influencers. This can show you if influencer marketing can be a good content marketing strategy.

Add Social Media to Your Sales Funnel

Many businesses use social media to create awareness of their products or services. However, leveraging social media data can significantly enhance your conversion rates. When promoting a product on platforms like Instagram, understanding your audience demographics allows you to tailor your strategy effectively. By purchasing Instagram followers from trusted providers like SocialWick, you can boost your social proof and reach more potential customers organically.

Use social media data to test content.

Wrapping Up

Tracking social media data can help marketers improve their strategies. It can also help you understand your audience and their interests. By following this guide, it’s possible to track social media data to enable you to create campaigns that convert.