Who doesn’t love a good deal or gifts? Come to think of how good it feels, for instance, when a retailer offers you a gift set for purchasing products that exceed a certain value. Even receiving swag at a convention gives you a thrill that makes you want to find out more about the company and probably interact with it more.
The bottom line here is that promotions are beneficial for both companies and customers since they bring in more business for companies and help customers score a deal. If you were to focus more on customers, however, promotional products are like a reward for being loyal or open-minded to a brand.
Read on to learn more about these products and the solutions you can implement as a promotional product company to guarantee success.
What Are Promotional Products
You most likely have your promo products company up and running at the moment, but if you don’t you need to understand where you come in. In simple terms, a promotional product is an item branded with an image, logo, or slogan representing a company or brand. The products are supposed to be useful to the customers or prospects to increase the number of times that they interact with them, thus ensuring more impressions.
As a promotional products company, you work to provide the most ideal promo items to customers and follow up to ensure that the products you’ve distributed meet the expected quality scores. It’s best to team up with a top-ranked promotional products companies solutions provider like AIA to get the support you need to offer your services seamlessly.
Solutions You Need to Succeed in the Promotional Products Industry
As a promotional products distributor, there is a range of services and solutions you should leverage to thrive. Some of these should be customised to fit your business, and they include:
1. Order Financing and Processing Solutions
Among the top concerns that most promo product distributors have especially when dealing with large orders is cash flow. Limited working capital ruins your chances of delivering high-quality products in a timeframe that will be satisfactory to your customers.
An order financing solution can help you overcome this problem by giving you the freedom to accept larger orders and the peace of mind you need while working on such an order. You’ll work more efficiently when you have the guarantee that you won’t encounter any financial constraints in the middle of your projects, even if the requirements change.
Combine a power order financing plan with an effective order processing platform and your business becomes unstoppable. An expert order processing solution will streamline your order processing efforts, reducing possible errors and ensuring there aren’t any delays that could ruin the overall customer experience. With such an approach, you will be able to focus more on strategic efforts towards your business’s success.
2. Technology Tools
If you’re planning to deliver your services without incorporating technology in your business strategies, good luck being efficient. Employing effective tech solutions for your promo products company is crucial for enhancing your brand presence, increasing the efficiency of your business processes, and driving sales growth while reducing the effort requirements for all that to happen.
Acquiring a comprehensive technology solution that includes a customised website, e-commerce store, and a pop-up shop from a provider like AIA, for example, gives your customers an amazing online shopping experience that enhances the overall appeal of your products and services. Besides, you will have a reliable centralised platform to manage your main business operations with greater effectiveness.
3. Dedicated Success Management
Nearly all independent promotional product distributors struggle to find the time and resources to create strategic plans that guarantee their business’s future. If you own such a business, you’d understand when we say that lacking such resources can easily make you resort to focusing entirely on sales and leaving strategic planning and growth for a future period that never seems to arrive.
Now, what if you were to have a dedicated team to help you overcome your challenges and plan your sales proactively? That’s what a dedicated success management solution offers. The main objective of this solution is to ensure you stay ahead of industry trends, implement industry best practices, and take advantage of emerging opportunities so you can be competitive.
4. Community & Events Access
The knowledge you have independently as a promotional products distributor isn’t enough to help you grow exponentially in this industry. You need input from others in the same practice to finetune your methods and overcome challenges that inhibit the growth of your business. One way to do this is to capitalise on the events and networking opportunities that solutions providers organise.
Such events provide a fantastic avenue for learning new strategies, creating new connections, and discovering the trends that are redefining the promo products industry. Not only that, but this is usually the perfect time to interact with suppliers and learn more about the newest and most innovative products available.
5. Suppliers Relations Optimisation
Every promo products distributor has to rely on suppliers to streamline the effectiveness of their business operations. Given how competitive this industry can be, you want to team up with the top business promotional product suppliers to ensure you’re getting access to high-quality products and services. Finding such suppliers isn’t always easy, which is why you need a services/solutions provider who can help you connect with them.
The highlight of using such services is that the connections aren’t the only perks in store for you. By establishing the right supplier connections for your business, a solutions provider gives you access to unmatched supplier relationships, EQP pricing, special circumstance product sourcing assistance, and other unique benefits. The main aim of such services is to ensure you are getting high-quality products and services at favourable pricing so you can extend these benefits to your customers.
6. Business Reporting
Once your business is running efficiently, there will be a ton of information you should manage to retain your gains and even set the right foundation for future growth. The problem, however, is that it can be quite complicated to keep track of your financial, sales, and customer information independently. For this, you’d need a business solution that gives you access to an extensive reporting dashboard that makes it easier to manage your business.
While tools like QuickBooks get the job done, they can be quite complicated for business operators who have a lot more to take care of in addition to financial management. The business reporting tool by AIA, as an example, helps you monitor aspects like sales and financial performance, customer insights, cash flow, and many more. That way, you can achieve an exhaustive view of your entire business and make informed decisions to improve your operations.
Reach Your Maximum Potential With Ease!
Running a promotional products business shouldn’t be so complicated, but you can sign up for greater efficiency by acquiring the appropriate solutions from a reputable provider. AIA is such a provider. With a team that has an exceptional understanding of the promotional industry, you are sure you are getting the best solutions for growing your business.
So why struggle when you can get a little support and all the resources you need to run your business more productively? The best part of it all is that you are investing in solutions and services that create more time and save your effort so you can focus more on growing your business.
